![]() ![]() The $1 million or so he'll earn for the 90-minute concert itself feels almost incidental. The teens down in front with the Taylor Swift shirts? Keith owns a piece of her, too. His road trip to the stage is part of a multimillion-dollar endorsement deal with Ford, whose executives had filled his preshow tour bus, and once he's up there, he makes sure to play "I Love This Bar," a song after which he's named his restaurant chain. The mezcal-and the worm-were from the 52-year-old's own liquor label, Wild Shot. There's little about Toby Keith, in fact, that isn't calibrated for maximum synergy. The opening song, which he belts over a deafening roar, is choreographed perfectly: "American Ride." He wades through a scrum of screaming fans, pauses for a backstage chat with pal Roger Clemens, then swings up into a beefy silver Ford, which he drives over the mud and up to the stage. ![]() After a buxom blonde rides a horse around Reliant Stadium, shooting fireworks from a bedazzled American flag, Keith leaves his rolling sanctuary. ![]()
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